OpenAI says ChatGPT Ads is expanding into 26 additional countries, as more than 100,000 advertisers have now used the platform.
The company says the rollout will let more local businesses and global brands reach people while they explore, compare and decide what to buy in ChatGPT. OpenAI did not provide further details in the supplied announcement about the countries included or the timing of availability.
The expansion marks a broader push to make ChatGPT a destination for commercial discovery, putting advertising alongside the product’s role as a conversational research tool. For advertisers, the appeal is access to users during the consideration phase rather than only after they have reached a traditional search-results page.