Cloudflare says it is giving website owners new ways to see and manage personal AI agents accessing their sites.

The company describes personal agents as changing how people interact with the web and blurring the distinction between automated and human traffic. Its announced controls are intended to provide more visibility into that activity and let site operators set terms for agent access.

The move puts website owners in a stronger position to decide how personal agents interact with their services, as agent-driven browsing becomes a more prominent part of web traffic. Cloudflare did not provide additional implementation details in the announcement summary.